Born in Tampere, Pihlaja had been performing and writing songs purposefully for several years before she finally became known to a larger audience with her debut album in 2021. The album did well in the charts and brought Pihlaja a Newcomer of the Year nomination. In her music, Pihlaja (Titta Pihlajamaa by her real name) likes to combine R’n’B styles into her own special kind of mixture with lyrics that boldly address even the darker shades of life.